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Case Study: Social Networking and Social Responsibility

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Q 1. What are the benefits and risks associated with a company’s use of social networking? 2. Are there any significant differences between a company’s use of social networking technologies and an individual use? 3. As a social media user, are you concerned that your information is tracked for “advertising” purposes? Why or why not? 4. Compare IBM’s private social network Blue Pages with a public social- networking site like Twitter or Facebook. Do you think user information is any safer on Blue Pages? Why or why not? 5. What responsibilities do companies have regarding private company social- networking sites? 6. Do you think it’s right for companies to collect and analyze user data from social- networking sites in order to influence consumers? Why or why not?

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An organization can use the social networking sites, such as Facebook, Instagram, Twitter, and YouTube. The benefits of using social networking involve more connection with the consumers, therefore, the business relationship can be improved. Commercials and promotions of the products can be used in the social networking. Other benefits are a reduction in the marketing costs, developed ranking in the search engines, access to the international market, an opportunity to do market research and to know consumer feedback (Weiss, 2014).